Key Staff

Glenn Laudenslager IV, MBA

Marketing Consultant
Postgraduate Medical Education
Massachusetts General Hospital

Biography

Glenn Laudenslager is president of Charge Ahead Marketing and marketing consultant to the MGH Psychiatry Academy for online educational activities, live conferences, social media, and more. He specializes in the development, execution and analysis of integrated marketing campaigns for healthcare brands, and his experience cuts across evolving channels including social media, mobile, search engine marketing and email, as well as traditional channels such as direct mail and print advertising.

In recent months, Glenn has published articles on email marketing and technology for online marketing publications including Chief Marketer, given presentations on social media, and has also blogged for Wolters Kluwer Health’s Oncology Times. He’s done work for the Academy for several years, and has developed marketing strategy for healthcare brands, live conferences, and online educational programs across multiple therapeutic areas including psychiatry, oncology, and cardiology.

His experience includes senior marketing positions for Reed Medical Education, Penton Business Media, and PRIMEDIA Business. For several years, Glenn was Chair of the American Business Media’s Media Marketing Committee, which created educational initiatives and promoted best practices for marketers in B2B media.

Glenn holds a Master's degree in Business Administration from Sacred Heart University, and a Bachelor’s degree in Marketing from Southern Connecticut State University, where he graduated from the SCSU Honors College with departmental honors in marketing.